1-20-22

So much content, so little time...

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Apple Print Ad.

How to Align Visual Content with BrandingAs social media continues to thrive, visual content has become increasingly more important.As marketers, it's our job to make sure that our messaging, and style + tone always align with our visual content. Here are some simple ways to do that: Ask customers for feedback: A quick Google search will give you access to all sorts of user testing platforms and/or in-person focus groups. It's never a bad idea to get feedback from your target personas. Build content brand guidelines: Your brand guidelines should include fonts, colors, logo sizes, etc. Don't leave home without them. Invest in real photography: Pay a good photographer (we like @benpetchel). Everyone has seen that stock image from Unsplash.com. Investing in good photos can really set your brand apart. Brand your graphics: If you're creating sharable, engaging graphics, include your logo or website to get extra eyes on your brand. Be consistent: It's easy to get lost in a sea of content these days. Whatever you do, don't stop creating. Use design tools: Putting out good designs is pretty simple these days. Use tools like Canva or PicMonkey to keep things moving and ridiculously good-looking.Dive deeper here.

Today's Challenge

Is it time for a brand audit? Maybe so. If you need some assistance, hit us up. It's kind of our thing.

With Omni you can use Chrome like a pro. Manage tabs, bookmarks, your browser history, perform all sorts of actions and more with a simple command interface.Features: