1-20-24

This edition is brought to you by . Planable is the content collaboration platform that makes marketing teamwork a breeze. It’s the spot where you can create, plan, review, and approve all your awesome marketing content for social media, blogs, newsletters, press releases, briefs — you name it! Experience a faster, smoother workflow that helps your team work together like never before.

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What's Happening

• Is There a Valuable Use Case for Generative AI in Social Apps?

• Zuckerberg Says Meta Is Pushing Hard To Lead the AI Future

• YouTube Says Thumbnail A/B Testing Option Is Coming Soon

7 Creative Ways to Amp Up Your Instagram Stories with Stickers

Let's talk about giving your Instagram Stories a little extra oomph. Stickers aren't just fun and games – they're powerful tools for boosting engagement and adding a zesty twist to your storytelling.​Here are seven savvy ways to use Instagram stickers in your marketing strategy:1. Drive Engagement with Polls and Questions:Want to know what your audience thinks? Use the Poll or Questions sticker. It's a fantastic way to gather feedback, understand preferences, or just engage in some light-hearted banter. Plus, it gives you invaluable insights directly from your followers.2. Add Location Tags to Boost Visibility:Throwing a local event or want to highlight a specific spot? Use the Location sticker. It not only adds context to your story but also makes it discoverable to users browsing stories in that particular location. It’s a nifty way to increase local engagement.3. Countdown to Hype Up Events or Launches:Got a product launch or an event coming up? Use the Countdown sticker. It builds anticipation and keeps your audience informed. Plus, viewers can set a reminder to join in the excitement, ensuring your big moment gets the eyeballs it deserves.4. Feature Products with Product Stickers:If you're in e-commerce, the Product sticker is your best friend. Tag products directly in your stories, making it super easy for viewers to tap and shop. It's a seamless shopping experience that can drive conversions right from your story.5. Leverage Hashtags for Wider Reach:Hashtags aren't just for posts. Add relevant hashtags using the Hashtag sticker to make your stories discoverable to a broader audience. It’s like casting a wider net to catch more fish – or in this case, viewers.6. Use the Mention Sticker for Collaborations:Collaborating with influencers or other brands? Use the Mention sticker to tag them in your stories. It’s great for cross-promotion and acknowledges your collaborators in a fun, engaging way.7. Get Creative with Quiz Stickers:Want to test your audience's knowledge or just have some fun? Quiz stickers are the way to go. They’re perfect for interactive content that educates, entertains, and engages your followers all at once.

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