12-1-21

Caribou Coffee Print Ad.

Marketing in 2022From Twitch to Clubhouse to TikTok and beyond, marketers are faced with an expanding list of social media platforms.The tricky part is deciding where to invest your time and energy. If you're a small and scrappy team, the stakes are much higher.At the end of the day though, it all comes down to ROI.Check out how over 500 marketers (from a HubSpot survey) are navigating the ever-changing social media landscape and challenges that come along with it...  Determining which platform to market your brand: 26% of marketers say their biggest challenge will be determining which platform(s) they should invest time and resources. Pro tip: choose your social media platform based on your primary goals. If your goal is sales, spend more time on IG and Facebook Creating engaging content: No matter what you do, make sure you're creating content for every stage of the customer journey. Don't overlook repurposing your content either. For example, if you create a 10-minute YouTube video, consider chopping it up for digestible bits on TikTok and Instagram. Creating content that generates leads: "To create a strong social media lead generation strategy, consider driving your audience from certain social platforms back to dedicated landing pages, or track clicks on specific CTAs for each campaign."Dive deeper here.

Today's Challenge

If you haven't started thinking about marketing in 2022, now is the time. What challenges are you facing? What platforms are you investing time in?

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