12-1-22

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4 Ways to Have Your Content DiscoveredContent creation can feel like a major grind sometimes. Even more so if no one is seeing your content.Getting discovered is all about creating valuable content on platforms where folks already live; Twitter, Linkedin, IG, TikTok and beyond.If you're feeling stuck with your content, here are 4 themes to lean into... Education: In other words, teaching people. Lean into something you can talk about at length with no preparation. Simply post tactical content sharing your knowledge.  Entertainment: It can't be all teaching. Folks will get bored. Mix up your teaching with some funny posts like a meme or trending joke. Challenge: Challenging people through your content is all about changing up their perspective and forcing them to think differently. Throw out an (occasional) interesting observation to challenge your audience. Empathy: The goal of empathetic content is to humanize your product or service. Let people know that you've "been there before." This type of content will draw your audience a helluva lot closer.Check out some more ways to get discovered on this short and sweet post from Justin Welsh. 

Today's Challenge

Lean into one theme from above with your content. 

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