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- 12-13-21
12-13-21
Let's talk about S-E-O...
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SEO Tips for Higher Rankings in 2022Yes, SEO can feel overwhelming. But guess what? It's still very much relevant. Just like social media, SEO continues to change. What worked 5 years ago won't necessarily work today.As you plan out your 2022 marketing strategy and workflow, we recommend incorporating SEO in there somewhere.Here are some quick and actionable tips to get started: Map out keywords: Before you dive deep into keyword research, spend some time figuring out what you want from your keywords. Awareness, brand perception, thought leadership, etc? Once you have a solid foundation, head over to Google Analytics to find the keywords you want to target. Match your keywords and content with search intent: Your keywords need to align with user search intent (the reason behind the search). If your key phrases aren't aligned, it'll lead to a high bounce rate. Analyze Google's first page: Wanna get on the first page of Google? Spend some time analyzing what competitors are doing. Review their content - what's good? what's not? where do opportunities exist? Publish quality content consistently: Gone are the days of keyword stuffing. Quality and consistency are two key factors for content and ranking SEO. Focus on providing real value and do it on the regular. Mobile-friendly site: Research shows that the number of unique mobile users grew by 117 million from 2020 to 2021. Plus - "Google now crawls websites for mobile-first indexing, meaning that the search engine will use your mobile website for indexing and ranking. If your website isn’t mobile-friendly, your rankings could suffer." Get rid of anything that slows down your site: Is your site loaded with big image files and unnecessary WP plugins? If so, get rid of them. A slow site will seriously impact your rankings. See today's challenge 👇
Today's Challenge
If you're serious about SEO, we highly recommend spending some time on this article from AppSumo. It's jam-packed with relevant, actionable tips.
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