12-14-22

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How to Actually Find Your AudienceA recent study by Hubspot of over 1,200 marketers found that just 42% know the basic demographic information of their target audience, like their name, gender, and location.Knowing your target audience is arguably the most important part of marketing.So, why are marketers struggling to nail down their target audience?  New data privacy measures: Data regulations change like the wind. When new measures go into effect, it usually reduces marketers' access to consumer data they need. Evolving audience targets: "Consumers’ lives have changed drastically over the past few years, and with a looming recession, their habits, attitudes, and preferences are likely to continue shifting quickly."Here's what you can do to improve your data strategy...  Gather first-party data: You can collect this from your website, surveys, SMS, email, your CRM, and beyond. First-party data is some of the most high-quality information you can have.  Use a single source of truth for your marketing data: Marketing can become disconnected quickly. When we talk about disconnected marketing, we're referring to your data and not being integrated with your systems and tools. This becomes problematic when you need to make data-driven decisions.  Keep your data fresh: Interests and habits of your target audience change. The goal is to constantly pivot with the needs of your audience. You may need to change course 2-4 times per year as it pertains to your audience.In the same Hubspot survey mentioned above, marketers said that the interests or hobbies of their target audience were the most helpful data point followed by consumer shopping habits, where they consume content/media, and the products they are interested in buying.Dive deeper here. 

Today's Challenge

As we approach the new year, there's no better time to do a deep dive into your target audience. 

Collect, manage, and share all the great things customers are loving about your product or service.Senja makes it super easy for your happy customers to leave video and text testimonials - then gives you the tools to create stunning marketing out of them.<< TRY IT NOW >>

 How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards. 

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