12-20-22

This edition is brought to you by . Hypetrain is an influencer marketing automation tool designed to help any-size agency, brand, marketer or freelancer execute and manage their campaigns. With Hypetrain you can find perfect-match influencers and contact them at scale in a few clicks. Take advantage of Hypetrain’s free access to all features for Please Advise users today.

M&M's Print Ad

How Often You Should Publish Blog, Video, and Social Media Content

HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels.Here's what you need to know..."Their survey found that 34% of marketers publish content multiple times a week, and 33% publish content once a day. Only 13% reported publishing content multiple times a day, 10% said weekly, 6% said multiple times per month, and 4% said once a month or less.But which posting frequency is the most effective? Well, most marketers (35%) who publish once daily described their 2022 marketing strategy as effective.Interestingly, they found that 33% of the marketers who publish multiple times a week said their marketing strategy was effective, 39% described it as neither effective nor ineffective, and most (43%) described it as ineffective."So, what's the takeaway?Hubspot recommends doing a website and social media audit to determine how often you should be posting, but outside of that, there are some go-to metrics for your posting frequency.When it comes to blogs, if your goal is to increase organic traffic, you should post as often as possible (think 3-5x per week). If your goal is brand awareness, 1-2x a month could suffice.For social media content, platforms like TikTok and Facebook vary quite a bit. Facebook is all about quality over quantity. Overposting could actually dock you some reach so be strategic and thoughtful with your content.TikTok encourages users to post 1-4x per day (yes, per day) to boost visibility. The frequency of posting ultimately comes down to the platform you're using.What about video content?"A great rule of thumb is to include video content wherever possible in your blog and social media content."Dive deeper here. 

Today's Challenge

If you haven't already, start figuring out your 2023 posting frequency and strategy. 

The generative AI video expert that creates your content...Peech is the first generative AI video “expert” for marketing teams. Upload any talking head footage, and get a first draft in seconds. Personalize the automatic video editing process to your video goals, brand guidelines, and preferred animation style.<< TRY IT NOW >>

 How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards. 

Terms and conditions apply.