12-21-22

Turn traffic into customers...

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6 Ways to Turn Traffic Into Customers

We know folks are shutting down for the holidays so we're gonna get right to it.Try these 6 things on your next landing page to convert traffic into customers. (courtesy of Alex Garcia)

Talk directly to customers: Stop saying "we." Your copy needs to focus on the customer. Use "you" instead.
One idea: Don't overwhlem your audience. Focus on one concept. Your headlines and copy should support that 'one concept.'
Headlines are really important: 80% of folks only read headlines. Yours should focus on 'what you solve,' 'what you do,' and the 'result of using it.'
Use visual reviews: Potential customers need to see themselves using your product or service. So show them other customer journeys and transformations using your product/service. User-generated content is great for landing pages.
Use numbers to back claims: Numbers are power, so use them. For example; 99% of marketers love Please Advise newsletter is more powerful than 'most marketers love Please Advise newsletter.'
Sell the outcome: "Your products make the outcome possible, but your copy convinces how your product creates the outcome." Think about your copy as a transformation that hasn't happened yet.

Today's Challenge

Have a look at your landing page. Can you use some of the tips above to shake things up?

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