12-21-23

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What's Happening

• New Report Finds Facebook and IG Reels Outperform TikTok Clips in Driving Views

• X Continues to Roll Out Updates for the Profile ‘Media’ Tab

• Instagram Continues to Test New Ways to Use Notes, Which Have Been Popular Among Younger Users

10 Ways to Nail Product or Service Marketing on Reddit

Known as 'the front page of the internet,' Reddit is a goldmine for marketers who know how to navigate its waters. But beware, it's not your typical social platform. Here are ten tactical ways to market your product or service on Reddit without getting downvoted into oblivion.1. Know Your Subreddits:Each subreddit is a unique community with its own rules and culture. Find where your audience hangs out. Are you selling a tech gadget? r/gadgets might be your playground. Understand each subreddit's vibe before you dive in.2. Be a Redditor First, Marketer Second:Before you start promoting, be a genuine member of the community. Comment, post, and engage with content that isn't your own. Build a reputation as a contributor, not just a promoter.3. Offer Genuine Value:Redditors can smell a sales pitch a mile away. Your content should offer something valuable. Share a useful tip, a how-to guide related to your product, or insightful industry information.4. Engage in AMAs (Ask Me Anything):AMAs are a great way to connect with the community. If you’re an expert in your field, host an AMA session. Be ready for a mix of serious and fun questions.5. Leverage User-Generated Content:If customers are talking about your product, share that content. It’s more authentic and relatable. A happy customer's review can be far more effective than self-promotion.6. Use Reddit Ads Wisely:Reddit offers advertising options, but the key is subtlety. Your ads should feel as native and organic as possible. Blend in by understanding the tone and style of the community.7. Monitor Trends and Conversations:Keep an eye on what's trending on Reddit. Jumping in on a relevant trending topic can give your brand visibility and relevance.8. Timing Is Everything:The lifespan of a Reddit post can be short. Post during peak hours when your target audience is most likely to be online. This varies from subreddit to subreddit.9. Respond to Comments:Engagement doesn’t end after posting. Respond to comments, engage in discussions, and be active. It shows you’re not just there for the self-promo.10. Stay Humble and Authentic:Lastly, humility goes a long way on Reddit. Accept criticism, be open to feedback, and don’t get into online spats. Remember, the downvote button is just a click away.

Today's Challenge

Marketing on Reddit is a delicate dance. It's about blending in, contributing to the community, and being authentically helpful. Do it right, and Reddit can be an incredibly powerful tool in your marketing arsenal.

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