12-2-21

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FB Updates You Need to KnowWe’re in it now. The holiday season is in high gear.If you’re in marketing and advertising, there’s a good chance you’re living in your FB ads account.At the start of each month, we like to feature ‘Top Facebook Updates’ you can’t miss from the folks at AdEspresso. So, without further ado, here they are…  Facebook Rebrand: @Meta has arrived. Facebook changed their corporate name to Meta last month, which should give you an idea as to where its headed; virtual. Facebook itself (the social network) is still “Facebook,” but Meta is the parent company for all of the Facebook suite of tools and apps, including Messenger, Instagram, WhatsApp, and Oculus. So long Facial Recognition: Facebook has announced that they’re discontinuing their facial recognition system. This includes deleting the individual templates of over a billion users who have used the feature since it launched in 2010. There’s a good chance ‘Facial Recognition’ will resurface once the space is better regulated. Facebook Groups and community-building updates: Groups remain a priority for FB. Here are some new updates.   The ability to customize the look of Groups by changing the Group’s color themes, fonts, and post backgrounds. You can now create unique Group culture by selecting different reaction emojis  Enable presets for post formats, badges, and admin tools  Send customized welcome messages to new users automatically  Pin announcements in a “Featured” section for maximum visibility, which will be at the top of what users see when they first navigate to a group   Dive deeper here.

Today's Challenge

If you spend any amount of time on Facebook, make sure you're in the know with these new group updates. 

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