12-28-22

This edition is brought to you by . Hypetrain is an influencer marketing automation tool designed to help any-size agency, brand, marketer or freelancer execute and manage their campaigns. With Hypetrain you can find perfect-match influencers and contact them at scale in a few clicks. Take advantage of Hypetrain’s free access to all features for Please Advise users today.

Barilla Print Ad

5 Marketing Books You Should Read in 2023

Here's the thing about marketing...Great marketers never stop learning. And luckily there’s always a great book to learn something new or deepen your knowledge.And with the New Year upon us, it never hurts to kick things off with a good book/s.Here are 5 books to read in 2023 to keep your marketing game on point: 

• Decoded:The Science Behind Why We Buy: A practitioner's manual that demonstrates how to integrate cutting-edge knowledge on consumer decision-making into our everyday marketing job. Phil Barden

• Marketing Essentials: The Father of Modern Marketing offers valuable advice that we can include into our digital approach. Philip Kotler

• Epic Content Marketing: This book will walk you through each stage of creating narratives that educate, amuse, and inspire people to take action without telling them to. Joe Pullizzi

• The Anatomy of Buzz: A ground-breaking manual for producing word-of-mouth magic that overcomes customers' cynicism and information overload. Emanuel Rosen

• Selling the Invisible: This book encompasses all aspects of service marketing with brilliant insights. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail. Harry Beckwith

Today's Challenge

Keep learning.

According to a new study, Influencer marketing yields ROI as much as 11X that of online display ads and other traditional ad formats.Enter Hypetrain.They take the guessing game out of all things influencer. From influencer discovery to campaign management and even sending messages, you never have to leave the platform. It's way better than trying to figure this stuff out with a Google search.Don't take our word for it, give it a try yourself.From now until January 15th, you can put Hypetrain through the paces for FREE.And no, you don't have to enter your credit card (bc you're a Please Advise subscriber 👊)See what all the hype is about today.<< TRY FOR FREE NOW >>

 How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards. 

Terms and conditions apply.