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- 12-28-22
12-28-22
Any marketing goals for 2023?
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5 Marketing Books You Should Read in 2023
Here's the thing about marketing...Great marketers never stop learning. And luckily there’s always a great book to learn something new or deepen your knowledge.And with the New Year upon us, it never hurts to kick things off with a good book/s.Here are 5 books to read in 2023 to keep your marketing game on point:
Decoded:The Science Behind Why We Buy: A practitioner's manual that demonstrates how to integrate cutting-edge knowledge on consumer decision-making into our everyday marketing job. Phil Barden
Marketing Essentials: The Father of Modern Marketing offers valuable advice that we can include into our digital approach. Philip Kotler
Epic Content Marketing: This book will walk you through each stage of creating narratives that educate, amuse, and inspire people to take action without telling them to. Joe Pullizzi
The Anatomy of Buzz: A ground-breaking manual for producing word-of-mouth magic that overcomes customers' cynicism and information overload. Emanuel Rosen
Selling the Invisible: This book encompasses all aspects of service marketing with brilliant insights. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail. Harry Beckwith
Today's Challenge
Keep learning.
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