1-24-22

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What's Trending on InstagramAs Snap, TikTok, and IG continue to set the pace for social media platforms, it's crucial for marketers to keep up with the latest trends.Today, we're diving into Instagram.Stay ahead of the curve with the following:  The chronological feed: Don't call it a comeback, but here's what IG said - "We’ve been experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we’re working on another option to see posts from people you follow in chronological order."  Merging video formats: If you recall, IG merged IGTV into feed videos last year. It'll be no surprise if Instagram eventually has a single feed that brings together feed videos, Reels, and stories. Vertical video is here to stay.  Creator-led commerce: 'In 2022, Instagram will be rolling out their native creator affiliate program more widely, which will provide a significant monetary incentive for influencers of all sizes to sell products on behalf of brands.' - Source: Later.com  Memes are here to stay: Who doesn't love a good meme? As short-form videos reign supreme (above all other formats), video memes will continue to be a hot ticket for viral success.Dive deeper here.

Today's Challenge

Spend some time on this resource from Later. There are some additional trends that you should probably take advantage of. 

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