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This edition is brought to you by . Planable is the content collaboration platform that makes marketing teamwork a breeze. It’s the spot where you can create, plan, review, and approve all your awesome marketing content for social media, blogs, newsletters, press releases, briefs — you name it! Experience a faster, smoother workflow that helps your team work together like never before.

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What's Happening

• LinkedIn’s Removing Its Lookalike Audience Targeting Option as of Next Month

• Snapchat Adds Generative AI Pets for Subscribers

• TikTok Rolls Out New Text Size Options To Improve Accessibility

10 Compelling Reasons Why Your Brand Needs an Email Newsletter

Let's talk about a classic that's still rocking the digital world: the email newsletter. In an age where new marketing platforms pop up like daisies, it's easy to overlook this old-school tool.But here’s why you shouldn't:1. Direct Line to Your Audience:Email newsletters land right in the inbox. No algorithms, no ad budgets needed. Just you and your audience, having a one-on-one.2. Drives Traffic to Your Website:Every newsletter can be a subtle nudge for your subscribers to visit your website. It's a perfect way to increase traffic and showcase your latest content or offers.3. Builds a Community:Newsletters create a sense of belonging. They can foster a community around your brand, keeping subscribers engaged and connected.4. Establishes Authority:Sharing insights, tips, or industry news? You're positioning yourself as a thought leader. People buy from brands they view as knowledgeable and trustworthy.5. Personalization Paradise:Segmentation and personalization are a breeze with email newsletters. Tailor your content to different segments of your audience for a more personalized approach.6. Cost-Effective:Compared to other marketing channels, email newsletters are incredibly cost-effective. They offer a high ROI without breaking the bank.7. Keeps Your Brand Top of Mind:Regular newsletters keep your brand in the limelight. When it's time for a purchase decision, guess whose name pops up first?8. Perfect Platform for Feedback:Want to know what your customers think? Just ask. Newsletters are a great way to gather feedback, conduct surveys, and engage directly with your audience.9. Easy to Measure Success:With email analytics, you can track opens, clicks, and conversions. This data is gold for refining your strategy and content.10. Drives Sales:Last but not least, newsletters can be a powerful sales tool. Announce a sale, share a discount code, or showcase your best products. It's direct marketing at its finest.Email newsletters are a bit like the Swiss Army knife of digital marketing – versatile, reliable, and always handy to have in your pocket. If you're not already using them, it's high time to start.Your brand (and your ROI) will thank you.

Today's Challenge

Newsletter or bust! 

Hey folks. In the spirit of email newsletters, we just want to get a quick gut check on your email newsletter needs (if any).Can you help us out and take a minute to fill out this form?

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