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This edition is brought to you by . Planable is the content collaboration platform that makes marketing teamwork a breeze. It’s the spot where you can create, plan, review, and approve all your awesome marketing content for social media, blogs, newsletters, press releases, briefs — you name it! Experience a faster, smoother workflow that helps your team work together like never before.

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What's Happening

• TikTok’s Testing 30 Minute Uploads as it Looks to Expand its Content Options

• X Shares 2024 Marketing Calendar to Assist with Campaign Planning

• Google Tests New Generative AI Recommendations for Search Campaigns

7 Steps to Crafting a Winning LinkedIn Marketing Strategy

Whether you're starting from scratch or fine-tuning an existing plan, mastering LinkedIn is all about smart tactics and sharp focus. Here’s a step-by-step guide to make your LinkedIn presence work harder for you:1. Set Clear LinkedIn Marketing Goals:Define what you want to achieve. Is it brand awareness, website traffic, or thought leadership? Tailor your strategy to align with these goals. Remember, clear objectives lead to targeted, effective content.2. Know Your Audience Inside Out:It's essential to understand who you're talking to. Use analytics to get to know your audience – their demographics, interests, and challenges. This insight is crucial for creating content that resonates.3. Conduct a Competitive Analysis:Keep your friends close and your competitors closer. Analyze what others in your space are doing on LinkedIn. What’s working for them? What can you do better? Competitive insights are gold when shaping your strategy.4. Make Your Brand Pop:In a sea of sameness, make sure your brand stands out. Use compelling visuals that align with your brand identity. A catchy company description and a clear call to action are must-haves for your LinkedIn page.5. Engage Your Employees:Get your team involved. Their profiles can be powerful tools for amplifying your brand’s reach. Provide them with guidelines and content to share, boosting both reach and authenticity.6. Create a Stellar Content Calendar:Consistency is key on LinkedIn. A content calendar helps you stay organized, ensuring a steady flow of diverse and goal-oriented posts. Aim to post at least once a week to maintain engagement. We recommend Planable. 7. Be Active and Engaging:LinkedIn is a two-way street. Engage with your audience, respond to comments, and participate in conversations. It’s about building relationships and a community around your brand.Remember, LinkedIn is more than just a networking site; it's a powerful platform for B2B marketing. By focusing on these seven steps, you can leverage LinkedIn’s tools and algorithms to your advantage, ultimately boosting your marketing ROI. So go ahead, make LinkedIn work for you.

Today's Challenge

Planable put together a robust article on all things LinkedIn. We highly recommend checking it out here. 

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