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- 12-6-21
12-6-21
Step up your email signature today...
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Email Signature Tips and TricksWhat's in a signature? A recent survey of over 700m emails found that only 52% of professionals have an email signature.Here's the thing...Everyone should have some type of email signature. It's a low-hanging fruit that can encourage replies, help you gain followers, and drive sales.Consider the following for an email signature: Include your photo and name: It might sound cheesy but what do you do when you meet someone in person? They see your face and you tell them your name. Don't add a lot of links: If you want to maximize clicks, add one or two links (max). Decision fatigue is real. Don't add your email: If they received an email from you, they know your email. There's no point in adding your email to your email signature. Add a CTA: Rather than just link to your website, consider a link that shows 'customer reviews' or a 'press link.' Adding a CTA can seriously increase CTR. Use brand colors and fonts: Your email signature should reiterate your brand and style guidelines. Make sure to keep it all consistent.See 5 more tips and tricks here.
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