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What Marketers Can Learn From Online ReviewsHow often do reviews guide your purchase decisions? Probably a lot.Here's what the data shows: Nearly 87% of consumers claimed to have read online reviews in 2020, whereas the same figure was at 81% the previous year.As marketers, it's important to use reviews to our advantage and learn from them.Here's how...  How your product is perceived: Some folks leave no stone unturned during product/service reviews. Spend some time dissecting those. They'll give you a good sense of what people love and hate without any sugar-coating. How to build an emotional connection: Human interaction and friendly service top the list of what people value the most in a company. Reviews will help you establish an emotional connection and guide your product and customer experience decisions.  Negative reviews aren't always a bad thing: No one likes to get a bad review, but it's important to take advantage of them. Always, always respond to your reviews. It serves as an opportunity to build a deeper connection and humanize your brand.  How to boost your online presence: The Google algorithm takes kindly to reviews. The more high-quality reviews you have - the higher you'll rank. It's as simple as that. How to provide social proof: If one of your favorite IG'ers is pushing a product or service, it'll likely pique your interest (in a positive way). Reviews from credible sources go a long way in painting a complete picture of a company. If you haven't worked with an influencer, it could be time. Dive deeper here.

Today's Challenge

Are reviews part of your marketing strategy? If you haven't checked out your reviews in awhile, do it. Try to look at them through a different lens this time around. 

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