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- 1-27-22
1-27-22
Write Better Marketing Copy
This edition is brought to you by . Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business.
Nissan print ad (Finland).
Copywriting Tips to Improve Your Marketing
Writing good copy can make a huge difference when it comes to marketing.The better the copy, the more action folks will take. Whether you're trying to grow your email list, sell products or write social media captions, the following tips should help you out.
Write strong headlines: A wise copywriter once said, "only 20% of people read beyond the headline." There's a better chance than not that you won't nail your headline on the first go. Rewrite it until you feel really good about it. If you need some inspo, check out SwipeFile.com
Write like a human: There's a time and place for formal writing. The beauty of marketing is that you can have some fun with your words. Write like you're talking to your best pal. It should feel effortless. Oh ya, and always abbreviate pronouns when possible.
Write to an audience of one: What keeps your reader up at night? How can you help them? Speak directly to your reader's pain points and desires through your copy.
Use persuasive language: Good copywriting can influence a buying decision. Here are the 5 most influential words in the English language - You, Because, Free, New and Now. Use these words (often) because they work.
Today's Challenge
Copywriting is a great skill to have in your marketing toolbox. Set aside some time each week to grow as a writer.
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