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5 Tips for SMS Marketing CampaignsDid you know that Americans check their phones about 96 times per day?Seems accurate. Given that number, it's no surprise that marketers are seeing some killer numbers from text (SMS) marketing.Why? Because most people prefer texting over talking Text marketing allows for an omnichannel approach Around 98% of text messages are openedWhether you're currently engaging in text marketing or you're new to the game, here are some best practices.  Don't bombard: Keep it to no more than 3 messages per week. Too much texting will lead to an unsubscribe. Keep it simple: "The best SMS marketing messages are short, provide relevant information, and cut the fluff." Get to your point right away. Segment & personalize: It's important to vary your text messages based on your audience. Don't blast the same thing to everyone. Try greeting people with their names and using a conversational tone. Also, make it feel exclusive. Play to the FOMO. Try loyalty programs: "Some of the best loyalty programs involve rewards for purchases, such as a free drink at a coffee shop or 25% off a future purchase if they spend a predetermined amount in a set amount of time. Offering these incentives is a temptation that many customers can’t refuse." Leverage surveys and reviews: Feedback helps businesses grow. Try sending a few short questions via text for instant feedback. To further incentivize your customers, offer a coupon or promo code if they fill it out. Dive deeper here.

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Check out the who, what and why of SMS marketing over at Wordstream.

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