12-8-22

This edition is brought to you by . Hypetrain is an influencer marketing automation tool designed to help any-size agency, brand, marketer or freelancer execute and manage their campaigns. With Hypetrain you can find perfect-match influencers and contact them at scale in a few clicks. Take advantage of Hypetrain’s free access to all features for Please Advise users today.

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 3 Tips for an Authentic Brand Voice  The tone of voice of your brand is how you express your brand's identity and values in both internal and external communications. It must feel authentic to your brand persona and be consistent across channels. 

⠀Why is tone of voice important?⠀- It is an expression of the people who are behind the brand.- It differentiates you from the competition.- It builds trust.- It can be used to persuade and influence people.⠀How to find your tone of voice inspiration?⠀1. You need to determine who your target audience is.⠀To determine your target audience, you must devote time to analyzing data from consumer engagements, evaluating current buyers and purchasing trends.⠀2. Find out who is their authority, their favourite influencers.⠀Of course, you can manually search for them on social networks, but this is inefficient and takes too much time. You can use Hypetrain Discrovery tool and find perfect-match influencers for your brand in a few clicks.⠀3. "Be inspired" by their communication style.⠀Your target audience is already used to a certain tone of voice of their favoutive influencers. The influencer has already done a great job for you and found his tone of voice, you just need to learn what resonates with their audience and how their followers respond.⠀And then you can take the best aspects of their language and integrate it in your communication style.Like these tips? Give Hypetrain a follow for daily value bombs. 

Today's Challenge

After you follow Hypetrain on IG, do a brand voice audit. It might be time to change things up.

Designing your own deck can be hard, so Vision Quest created an enormous archive of best-in-class pitch decks, categorized to help you find your way to what inspires you most.<< CHECK 'EM OUT >>

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