1-30-23

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Wendy's Print Ad

4 Ways to Write a CTAA strong call to action can be the difference between a potential customer engaging with your brand or moving on to the next one.We often overthink CTAs though. Below you'll find 4 approaches with 4 examples.   Match the feeling: I tried, I'm stuck, I need help Handle the objection: Start free - No CC Required Actionable next step: Show me my heatmap Make it specific: Start a 7-day trail for $7Is it time to take a look at your CTAs? Regularly testing and optimizing the language and placement of call-to-actions can lead to significant improvements in performance and ultimately, business growth.H/T @goodmarketinghq

Today's Challenge

Audit your CTAs across all channels. See if some minor tweaks make a difference. 

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