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- 1-5-21
1-5-21
Here's how to send emails...
This edition is brought to you by . Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business.
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Get Your Email Marketing Dialed-In There's no better time to get your email marketing on the right track than the New Year.Email marketing can be overwhelming. It’s easy to get bogged down with questions like, What content do I send? or How will I measure ROI? And often, they can stop us from sending all together.Rather than get overwhelmed with the above questions, we have a simple solution for your email marketing; start with a plan.Sounds simple enough, right? Here's what we recommend:Copy and paste the questions below into your own document and answer them as it relates to your brand. Target audience: who are you sending emails to? Current customers, email subscribers, etc. What is the main reason for sending these emails? Increase sales, brand awareness, education, etc. What type of emails are you planning to send? Customer newsletters, Subscription reminders, Invoices, and purchase receipts, Promotional emails, Re-engagement emails, Welcome emails What type of content do you want to send? Videos, pictures, long-form content, repurposed blogs, discounts, etc. How often will you send emails? Are you matching any existing visual design? Do you have examples of email marketing campaign strategies that you like?These questions should get to the core of your email marketing strategy and define how to move forward.
Today's Challenge
Once you're finished answering the above questions, spend some time on this guide from Campaign Monitor.It's jam-packed with everything you need to plan your email marketing campaigns this year.From how often you should send to the types of content you should be sending, this is a must-read.
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