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- 1-9-23
1-9-23
How to beat the IG algo in 2023
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How the IG Algorithm WorksThere's a lot to unpack here, so be sure to dive deeper below.Let's get into it...“The more likely you are to take an action, and the more heavily we weigh that action, the higher up you’ll see the post," says Adam Mosseri, Head of Instagram.As you know, the algo is always changing. Over the last 5 years, it (the algo) has pivoted to a model that favors INTEREST. According to Later.com, here's what 2023 looks like for the algorithm.'It takes into consideration the likelihood of five main interactions when deciding how to rank a post on someone's Home feed.These are: Time spent: Are you going to spend time on the post? Likes: How likely are you to like the post? Comments: How likely are you to comment on the post? Saves: How likely are you to save the post? Taps on Profile: How likely are you to tap on the profile after seeing the post?Outside of interest, which IG is always tracking, the algo also considers the following: Image or video quality Originality (i.e. whether the post has been already shared on Instagram) Watermarks Violations to Instagram's Community Guidelines Reported content So, how do you beat the algo in 2023? Check it out here.
Today's Challenge
Spoiler on one way to beat the algo - constantly share reels.
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