2-1-22

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Rheingold Vintage Olympic Print Ad

KPIs to Track for Social VideosIf videos aren't a part of your marketing strategy, what are you even doing? But seriously...As marketers, it's important to know what kind of videos work for your audiences and why they work. To determine what's working, you need to be tracking the right KPIs. Keep in mind that there's no right or wrong way to do this. It comes down to your brand and its goals.To stay on track with your videos, consider the following KPIs for particular social networks:  Facebook: Video percentage watched, engagement and peak live viewers.  Instagram: Engagement rate, saves, and followers per post.  YouTube: Watch time, average view duration, and subscriber growth.  LinkedIn: Audience retention, engagement & feedback, and share rate.  Twitter: Impressions, engagement, and video completion rate.A couple of things to keep in mind...  You don't have to go all-in on each of these platforms Awareness metrics will show you how people are finding your content Engagement metrics will show you what content your audience likes  Have fun with your videos and think outside the box

Today's Challenge

Spend some time diving deeper into KPIs for your videos with this awesome resource from Wistia. 

The video host with the most...See measurable results from your videos (and podcasts, too) with Wistia's hosting platform for marketers.<< TRY IT NOW >>

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