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How to Create Better LinkedIn Content: The 3-2-1 MethodLinkedin is showing some serious performance love to content on personal accounts at the moment.That doesn't mean you should neglect your business page though.**Newsflash - people don't care about your business updates. Crazy, right?The goal of your business page is to move readers toward a purchase through valuable content.So, how do you do it? There's no foolproof way, but this framework from Social Media Examiner is a great place to start.It's called the 3-2-1 formula. You post six times every 2 weeks.The six posts are divided into 3, 2, and 1 posts of different types: good to know, good to feel, and good to buy.  3 good to know posts: Think industry news, and trends. You're curating content that is helpful knowledge to your overarching industry.   2 good to feel posts: The goal here is to get people to like and trust you. The most engaging content on any business page is photos of employees. Share company values, employee outings, etc. Anything that humanizes your brand.  1 good to buy post: Eventually, you'll need to tell folks how your product or service can make their lives easier.  If you're serious about growing your Linkedin business page, we highly recommend reading this whole article over at Social Media Examiner.It's jam-packed with all sorts of tactics.

Today's Challenge

Start posting on your business page. Don't have one? Create one.

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