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- 2-15-22
2-15-22
Is blogging dead?
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Why Blogs Aren't DeadBlogs have been around for quite a while.Most experts agree that the first blog was Links.net, created in 1994 by then-student Justin Hall as a place to publish his writing. Here we are 28 years later and blogs are still kickin'. If you're on the fence about starting or maintaining a blog, check out these hot stats from Ahrefs. Long-form content gets an average of 77.2% more links than short articles (Backlinko). 60% of marketers report that content marketing generates demand/leads (Content Marketing Institute). 74% of companies indicate that content marketing is increasing their marketing teams’ lead quality and quantity (Curata). There are more than 600 million blogs out of 1.9 billion websites in the world (Hosting Tribunal). The number of bloggers in the U.S. is estimated at 31.7 million in 2020 (Statista). 77% of internet users read blogs (Social Media Today). There is a moderate positive correlation between content length and organic traffic, but only up to 2,000 words. For posts longer than 2,000 words, there is a moderate negative correlation between word count and organic traffic (Ahrefs). Internet users in the U.S. spend 3X more time on blogs than they do on email (Social Media Today). From 2021 to 2025, the global content marketing industry is expected to grow by $417.85 billion (ReportLinker). 44% of buyers say they typically consume three to five pieces of content before engaging with a vendor (Demand Gen Report).Check out about 60 more intriguing stats on blogging here.
Today's Challenge
Um, blog, anyone?
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