2-16-23

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What's Happening

• Is Bing Back? People are Loving Microsoft's New AI Chatbot

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• Instagram is Ending Its Live Shopping Feature

5 Actionable Cold Email TipsCold email is still very much alive and well. But, it's like an art form. If you're after more replies on your cold outreach game, check out these 5 tips.  Get rid of punctuation in the subject line: ?, ! and capital letters usually are a telltale sign that it's a sales email. Try experimenting with all lowercase letters and more conversational speech.  Adapt email for mobile: You get one swipe. Write accordingly. Context + problem you solve + CTA.  Focus on the problem: 90% of your email should focus on the problem you solve. 10% on the fact you solve it (implied).  Nail the first two sentences: Ditch the long-form intro and get right to the point. For example - "just read your industry report and it seems like X is the goal for Q2."  Rethink the CTA: Rather than include a link to your Calendly or even suggest a time, give the reader another option; "All good if not interested. I don't wanna bother you with a bunch of follow-ups."In addition to these tips, remember that a strong follow-up game is key. It might take 3-5 touchpoints to finally get a response. 

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Revisit your cold outreach strategy.

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