- Please Advise
- Posts
- 2-16-23
2-16-23
Get more replies + the bing comeback
This edition is brought to you by . The best sales & marketing content at your fingertips. The Juice condenses and curates resources from across the internet onto a single platform where you can save, share, and enjoy content on demand. Get access to over 100,000 marketing resources like podcasts, reports, videos, and guides, all in one platform. It’s like Spotify for marketing professionals
Patagonia Print Ad
What's Happening
Is Bing Back? People are Loving Microsoft's New AI Chatbot
Volvo Cars' New Brand Platform Aims to Convey the Feeling of Safety
Instagram is Ending Its Live Shopping Feature
5 Actionable Cold Email TipsCold email is still very much alive and well. But, it's like an art form. If you're after more replies on your cold outreach game, check out these 5 tips. Get rid of punctuation in the subject line: ?, ! and capital letters usually are a telltale sign that it's a sales email. Try experimenting with all lowercase letters and more conversational speech. Adapt email for mobile: You get one swipe. Write accordingly. Context + problem you solve + CTA. Focus on the problem: 90% of your email should focus on the problem you solve. 10% on the fact you solve it (implied). Nail the first two sentences: Ditch the long-form intro and get right to the point. For example - "just read your industry report and it seems like X is the goal for Q2." Rethink the CTA: Rather than include a link to your Calendly or even suggest a time, give the reader another option; "All good if not interested. I don't wanna bother you with a bunch of follow-ups."In addition to these tips, remember that a strong follow-up game is key. It might take 3-5 touchpoints to finally get a response.
Today's Challenge
Revisit your cold outreach strategy.
Priority Inbox for SlackDrowning in Slack messages? Dispatch is a Priority Inbox for Slack that lets you focus on what's most important.With Dispatch priority inbox you can...✔ Stop missing messages✔ Focus on your top priorities✔ Prioritize messages based on sender, channel, message content, and more<< TRY IT NOW >>
How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards.
