2-17-22

Make segmentation sexy...

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How to Measure & Segment Website Traffic

Let’s say you’re getting a lot of traffic on your website. First of all, nice work. You must be doing something right. Or are you? If none of your traffic is converting, it’s probably time to do a deep dive on what the heck is going on.Before we get into segmenting your website traffic, it’s crucial to know what a ‘qualified visitor’ looks like.The answer will vary based on your product or service, but most define ‘qualified traffic’ as the type of traffic that has potential to produce ROI from your marketing efforts.There are 2 metrics you’ll wanna get familiar with regarding qualified traffic. They work hand-in-hand.

Visitor-to-Lead Conversion Rate: Ebooks, guides, case studies, etc. all serve as indicators as to how many visitors convert to leads.
Lead-to-Customer Conversion Rate: LTCs will indicate how many of your leads convert to customers.

Let’s move onto 3 simple ways to segment your audience.

Engagement: How your content is resonating with traffic
Content viewed: How your audience is interacting with your content
Traffic source: Where your audience is coming from

We just threw a lot at you there, which is why we encourage you to spend some time on this awesome resource from DottoGraph and to check out today’s tool feature below.

Today's Challenge

If you haven’t been segmenting your website traffic, now is a good time to start. Segmentation will show you where you’re falling short and how you can improve. Dive deeper.

DottoGraph helps marketers identify wasted ad spend & lower customer acquisition costs. Who doesn’t want that?We love DottoGraph because it’s the easiest way to track every user, click, & conversion on your website. You can also unlock names & emails of anonymous website visitors & retarget them through your ESP/CRM in real-time. If you’re serious about converting website visitors, we can’t recommend DottoGraph enough.<< SCHEDULE A DEMO NOW >>

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