2-22-23

More emails. More opens...

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What's Happening

TikTok wants longer videos for its new creator fund
Why ‘inserts,’ aka the ads slipped into packages, are having a moment
Microsoft Teams is getting big performance improvements next month

8 Easy Ways to Increase Your Open Rate

The following is an excerpt from one of our favs; MarketingExamples.comWhy we like it? Because it's simple and actionable...-------From someone who's sent 1M+ emails with a 49.89% open rate.

Ask subscribers to “add to address book”
Ask for a reply to your welcome email
Send as a real person. Add pic to sender address.
Lower case subject line. Add preview text.
Ask “mind rating today's email?” (boosts clicks)
Make unsubscribing easy
Ask cold subscribers if they'd like to stay
Write emails people want to open

Today's Challenge

Make sure you're doing all of these things ^^

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