2-23-21

Are you talking to me?

Look
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'Think Small' ad from VW from the 1960s. One of the most famous ads of all time.

Do
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Talk to the wrong crowd.

Who is your target audience? If your answer is 'everyone,' you've got a major problem. Imagine preparing a presentation on email marketing for a group of surgeons. Ya, you're gonna be SOL on that one. 

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Today's Challenge

Nail down (or refine) your target audience. Neil Patel wrote a killer article on how to do this. 

Try
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Meetings. Notes. Tasks. All in one place.Hugo is a tool for better meetings through centralized, actionable notes – connected to your work apps. << TRY IT >>