2-23-21

'Think Small' ad from VW from the 1960s. One of the most famous ads of all time.

Talk to the wrong crowd.

Who is your target audience? If your answer is 'everyone,' you've got a major problem. Imagine preparing a presentation on email marketing for a group of surgeons. Ya, you're gonna be SOL on that one. 

Today's Challenge

Nail down (or refine) your target audience. Neil Patel wrote a killer article on how to do this. 

Meetings. Notes. Tasks. All in one place.Hugo is a tool for better meetings through centralized, actionable notes – connected to your work apps. << TRY IT >>