2-23-22

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Absolut New York

How to Implement a Lifecycle Marketing StrategyThere are a bunch of definitions for lifecycle marketing. At its core, lifecycle marketing refers to how brands influence customer behavior as they move through each touchpoint of the marketing funnel.As you know, the funnel includes:  Awareness Engagement Evaluation Purchase Support LoyaltyWhen it comes to implementing lifecycle strategy, it's all about keeping it simple. Check out this framework below inspired by Barilliance.  Triggers: Triggers are predefined conditions that determine when a marketing message should be presented to a customer. Triggers are tied to the 6 stages of the funnel. For example: new site visitors (awareness), new email subscribers (engagement), churned customers (support). Note: any customer action can be turned into a trigger. Message: AKA - what you send your customers. This messaging should be tied directly to the trigger. Channel: Where does the messaging live? Instagram, YouTube, etc.There's a lot to unpack when it comes to lifecycle marketing. Because we're all about keeping these emails short and sweet, we encourage you to check out this amazing resource from Ahrefs.They share some easy and actionable tactics for each trigger. 

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