- Please Advise
- Posts
- 2-23-23
2-23-23
Information + sales = dollar bills
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What's Happening
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How to Write a NewsletterNeville Medorah from CopywritingCourse.com is no stranger to the newsletter game. His words have been featured in millions of emails. Check out these tips from CopywritingCourse to help frame your newsletter mindset. People a read a newsletter for the content, not the layout: More than 65% of emails are read on mobile. In Neville's experience, way too companies and individuals stress more about the design than the actual content. Pro tip: Pick a visual template or a more informative, simple text template. See examples here. The endless email formula: Stuck on ideas? Use this formula. [Life] + [Subject] = Email. [Life]: Concepts that happen in life (such as love, kids, tragedy, making a living). [subject]: The topic you talk about (such as eCommerce, email marketing, blogging, knitting, dogs). You can see how Neville breaks it down here. 70% content (value), 30% Sales: If you're in sales, you're likely familiar with ABC (always be closing). Here's the thing with newsletters though...if you're always selling, your email will likely end up in the trash. Solution: If you plan on sending a lot of emails, stick to 70% value and 30% sales. Value can be entertainment, education or notification.Wanna see Neville build a newsletter from scratch? Check out the post here.
Today's Challenge
Is it time to revisit your newsletter?
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