2-24-22

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Toyota Land Cruiser Vintage Print Ad

7 YouTube Video IdeasWith more than 500 hours of video uploaded every minute and more than one billion hours watched every day, Google's YouTube is the world's second-largest search engine.If you've been considering uploading videos to YouTube, but have no idea where to start, consider some of the ideas below...  How-to videos: These are a dime-a-dozen, but don't be discouraged. Unique niches always win. If you don't have a unique niche, focus on real-world (live) examples and/or featuring subject matter experts. Product reviews: 'Pick a brand that (a) indirectly relates to your own business and (b) shares your target audience.' Reaction videos: Pick a show relevant to your business. Run a cooking blog? Talk about popular shows on the Food network. Opinion videos: Fired up about a popular tweet or an IG post? Talk about it. Day in the life videos: AKA - the vlog. It really helps if you have a large existing social following. Otherwise, it's gonna be a hard sell getting people to watch you drink your morning coffee. Just sayin'. Comparison videos: Pretty self-explanatory. Break down products or services indirectly related to your business. ie: comparing Slack versus Teams. Explainer videos: Try to keep these short and sweet (under 3 minutes). 'These videos share how a product works and often highlight the features, benefits, and unique selling proposition.' Dive deeper here.

Today's Challenge

Need some visual inspo? Check out some examples of each video type here.

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