2-25-21

Talk about a brand awareness play. When Anheuser-Busch shifted to making hand sanitizer in early 2020, they generated a ton of press and respect from customers in the process. 

Email Marketing No-no's

Email marketing continues to deliver some of the highest ROIs in the digital marketing game. To make sure your email marketing game stays on point, don't do the following:-Buy an email list-Forget pre-header text-Make your new subscriber(s) wait to hear from you-Send the same email to everyone on your list-Send generic emails

Today's Challenge

Audit your email marketing strategy. What's working? What's not? How can you grow your list? How can you re-engage a dormant list? Etc.

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