2-27-23

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What's Happening

• TikTok launches ‘Sounds for Business’ to help marketers create engaging content

• Snapchat is Releasing its Own AI Chatbot Powered by ChatGPT

• Tinder ‘Swipes Right’ on Inclusive Global Campaign to Court Gen Z Daters

Copywriting Frameworks You Should UseCopywriting is undoubtedly one of the best tools to have in your marketing toolbelt.Whether you're a seasoned writer or just getting started, the following frameworks are clutch when you need some inspriration.   BAB:  Before: Life before transformation | After: Life after transformation | Bridge: Transformation process    FAB:  Feature: What it does | Advantage: How it helps | Benefit: Why it's important    RAD:  Require: What it takes to get offer | Acquire: What you get with the offer | Desire: The offer CTA    VAD:  Verb: Action accomplished | Application: The applied benefit | Differentiator: "Without needing..."    PAS:  Problem: Thing you want to solve | Agitate: Storytelling to drive emotion | Solution: Your tool to solve the problem  Credit: @JonBrosio

Today's Challenge

Try a framework or two above. 

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