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- 2-27-23
2-27-23
Stuck on copy? Try these frameworks
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Copywriting Frameworks You Should UseCopywriting is undoubtedly one of the best tools to have in your marketing toolbelt.Whether you're a seasoned writer or just getting started, the following frameworks are clutch when you need some inspriration. BAB: Before: Life before transformation | After: Life after transformation | Bridge: Transformation process FAB: Feature: What it does | Advantage: How it helps | Benefit: Why it's important RAD: Require: What it takes to get offer | Acquire: What you get with the offer | Desire: The offer CTA VAD: Verb: Action accomplished | Application: The applied benefit | Differentiator: "Without needing..." PAS: Problem: Thing you want to solve | Agitate: Storytelling to drive emotion | Solution: Your tool to solve the problem Credit: @JonBrosio
Today's Challenge
Try a framework or two above.
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