2-28-22

This edition is brought to you by . Clockwise is your one-stop shop for all things apparel. From custom hoodies to trucker hats, Clockwise will bring your brand to life. They pride themselves on affordable pricing and quick turnarounds. 

Mountain Valley Water Vintage Print Ad

How and Why to Photo Dump on InstagramIf you spend any time on IG, you're probably aware of the 'photo dump' trend.If not, a photo dump is a non-edited, random collection – up to 10 slides (carousels) – that conveys a story or mood.Or as Later.com says, "think a blurry selfie followed by an image of a half-eaten sandwich, a video at the beach, and a comical meme or GIF."As a marketer, you know that authenticity is always encouraged when it comes to brand engagement. To jump on the photo dump trend, try this: Set your photo dump goals: What are you trying to achieve? A mood, a timeframe, an event, etc? Start with the goal in mind. Curate carefully: As 'unscripted' as the photo dump is supposed to be, it still requires some thought. Make sure your first image is an eye-catcher to set the tone of the post with. Focus on the caption: 'Your carousel conveys a story so keep your caption short and sweet to deliver a punchier message.'Dive deeper here. 

Today's Challenge

Bust out those old photos collecting digital dust and do a photo dump. 

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