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- 2-4-22
2-4-22
Friday Edition: Start at the End
Our Friday edition is all about getting your weekend started off right. For you overachievers, we'll kick it off with a book or podcast recommendation followed by our weekly recap. After that, it's all play. #GetAfterIt
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'Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone.The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier.Start at the End offers a new framework for design, grounded in behavioral science.Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change.By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.'<< READ IT NOW >>
Weekly Recap
Build your content strategy around trends with this tool
What KPIs to track for your social videos
Easy & effective digital marketing tips for everyone
How to get more views on Instagram
A no-code user-generated FAQ tool for your business
How to Keep Learning at Every Stage of Your Life'Learning is a lifelong endeavor. But it's not the same endeavor all your life long.Your brain changes over the course of time, and so does your social and physical environment.In each phase of life, however, six physical and environmental factors are crucial to learning —sleep, exercise, diet, support for physical and mental health, opportunities for mastery, and safety to fail.'<< DIVE DEEPER >>
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