2-7-22

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Where is Gen Z Spending Time on Social

According to recent studies, Gen Z is estimated to account for approximately $143 billion in direct consumer spending and is projected to surpass the spending power of Millennials by 2028. As marketers, it's important to know where Gen Z is spending their time on the socials. If you're thinking TikTok takes the cake, you'd be incorrect.A study by Morning Consult found that YouTube is the most-used platform for Gen Z — with 88% spending their time on the app.Instagram came in at #2 with 76% and TikTok and Snapchat, respectively at 68% and 67%.What about Facebook and Twitter? 49% + 47%Another interesting tidbit from this survey is that 38% of Gen Z spend about 4 hours per day on social.So, what does this mean for your marketing strategy?If Gen Z falls within your target market, you'll wanna implement a YouTube strategy if you haven't already. Educational content crushes, so consider creating videos around a particular topic(s) that tie back to your product or service.Dive deeper here. 

Today's Challenge

Don't sleep on Gen Z.

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