2-7-22

This edition is brought to you by . Clockwise is your one-stop shop for all things apparel. From custom hoodies to trucker hats, Clockwise will bring your brand to life. They pride themselves on affordable pricing and quick turnarounds. 

McDonald's Olympic Print Ad

How to Write a Welcome EmailAccording to an Invesp study, 74% of people expect to receive a welcome email immediately after signing up for your list. The same study also revealed that the open rate of a welcome email is about 50%. That's good.Folks often confuse 'the welcome email' with the first impression. It's not. The first impression has already been made.Now it's time step up your welcome game to set the tone for content to come...Below are a few 'welcome email' examples of subject lines, angles, and unique qualities from legit brands. To see the welcome copy, you'll need to spend some time on this resource from AppSumo.Monday.com  Email subject line: You’re in 😀 quick video inside Angle: Exposing their brand mission Unique quality: Quick video with a conversational tone----Lyft.com  Email subject line: Welcome to Lyft Angle: Getting subscribers started Unique quality: Simplicity and straightforwardness----Asana.com  Email subject line: Welcome to your Asana trial Angle: Getting new users started Unique quality: Simply designed, making it scannable.----Airbnb.com  Email subject line: How does Airbnb work? Angle: Showing how the app works and breaking uncertainty Unique quality: An image is worth 1000 words.---Appsumo.com  Email subject line: Oh, this is gonna be good. Angle: Setting up the expectation. Unique quality: Simple and fun 

Today's ChallengeAlright. Hopefully that gets your creative juices flowing. As mentioned above, there are a bunch more examples of welcome emails (including what they actually send) right here.

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