2-8-22

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How to Increase Your Conversion Rate

Website conversion rates average around 2%, but a lot of sites hover around the 0.1-0.2% (or 1k visitors to get 1 customer).While there are countless ways to increase your conversion rate, today, we're focusing on some simple tweaks you can make on your website.Let's go... 

• Add a pop-up and keep it short: We're assuming you have a pop-up on your site. To eliminate friction, keep it short and sweet.

• Add social proof: Did you know that 89% of consumers check online reviews before making a purchase? Make sure you have testimonials and reviews on your site.

• Track how people use your site: You need to know how people move around your site. Use a tool like Hubspot's website grader to see how you can improve.

• Add live chat: Don't miss out on a conversion over a couple of customer questions. Add live chat to accommodate customers on the fence.

• A/B test: To see what's working (and not), try testing headlines, CTAs, colors, copy, and layouts.

• Eliminate distractions: Remove anything on your landing page that will distract visitors from taking a preferred action.

• Improve your page speed: It's not 1996 y'all. If your site is slow, you're gonna lose visitors (quickly). Google has a bunch of tools to analyze and optimize your website speed. Use them.

Today's ChallengeWant more conversion tips? Spend some time on this awesome resource from Hubspot.

Your website is one of your most important assets in attracting business.If you’re curious to see how your site stacks up, run it through the Hubspot website grader (for free).<< TRY IT NOW >>

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