2-8-23

"Attention and trust don’t scale..."

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Attention, Trust and GPT3

We had a ton of responses last week on our AI email, so we thought it'd be fitting to drop some more wisdom on the state of AI from a marketing great; Seth Godin.Here's a spot-on excerpt from Seth's daily blog."GPT3 is back in the news, because, as expected, it’s getting better and better. Using a simple chat interface, you can easily ask it a wide range of questions (write a 1,000 word essay about Clara Barton) that certainly feels like a diligent high school student wrote it.Of course, this changes things, just as the camera, the typewriter and the internet changed things.It means that creating huge amounts of mediocre material is easier than ever before. You can write a bad Seinfeld script in about six minutes.It means that assigning rudimentary essays in school or average copywriting at work is now a waste of time.But mostly it reminds us that attention and trust don’t scale.If your work isn’t more useful or insightful or urgent than GPT can create in 12 seconds, don’t interrupt people with it.Technology begins by making old work easier, but then it requires that new work be better."Thoughts?