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We hate Goodbyes!

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Never Settle by Douglas Rodas. 

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Clean your list all the time

Keeping unengaged folks on your email list is a sure-fire way to kill your open rate. As much as it pains you, make sure you're purging your email list on a regular basis. 

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Today's Challenge

Login to your ESP of choice and clean up your list. Before you hit DELETE, send out a (re)engagement campaign. 

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