2-9-23

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What's Happening

• Snapchat is Now Up to 800 Million Monthly Active Users

• Threads is Testing a New Option to Save Posts

• Snapchat Announces Activations for the Super Bowl, Including AR Lenses and Spotlight Prizes

6 Ways to Stay Consistent as a Content Creator

Staying consistent as a content creator isn't just about keeping to a schedule; it's about maintaining quality, engagement, and your sanity all at once.It's the secret sauce to building a loyal following and making sure your message doesn’t just echo into the void. Here are six ways to nail consistency without burning out:1. Plan Like a Pro:Start with a content calendar. This is your roadmap; it helps you plan your topics, posting schedule, and even your content promotion strategy. For example, if you’re running a food blog, plan your posts around seasonal ingredients or upcoming holidays, like a "Summer Grilling Series" in July or a "Thanksgiving Feast" in November.2. Batch Your Tasks:Ever heard of batch working? It’s a game-changer. Dedicate specific days to specific tasks - one day for writing, another for filming, and maybe another for editing and scheduling. This approach keeps you focused and efficient. Picture this: You spend Mondays writing all your blog posts for the month, then Tuesdays on creating graphics. Suddenly, you're not scrambling every day, and everything feels a lot more doable.3. Recycle and Update Old Content:Not every piece of content needs to be created from scratch. Take a popular blog post from a year ago, spruce it up with updated info, maybe a new video or infographic, and voilà – it’s ready to be shared with the world again. It’s a great way to keep your feed fresh without constantly churning out new content.4. Set Realistic Goals:Aiming to post daily when you can only manage weekly posts is a fast track to Burnout City. Set achievable goals that align with your capacity and resources. If you’re a solo act with a day job, maybe committing to one quality post per week is where you start. As you streamline your process, you can gradually increase your output.5. Embrace Tools and Automation:There’s a plethora of tools out there designed to make your life easier. Use scheduling tools like Buffer or Hootsuite to queue up your posts in advance. Leverage Canva for quick and easy graphics. Automation doesn’t mean you lose the personal touch; it just means you’re optimizing your time.6. Engage and Delegate:As you grow, consider bringing in help for tasks that are time-consuming or outside your skillset. Maybe it's hiring a freelance writer, a virtual assistant, or using user-generated content to fill your content calendar. Engagement is also key; make time each week to interact with your audience, answer comments, and participate in relevant online communities. This keeps the conversation going and builds a community around your brand.Examples in Action:

• A lifestyle blogger uses Sundays to shoot all their content for the week, edits photos on Monday, writes captions on Tuesday, and schedules posts for the week by Wednesday.

• A tech review channel updates a popular gadget comparison video from two years ago with the latest models and re-releases it, drawing in views both from nostalgia and current relevance.

• A small marketing team plans their Q4 content in August, focusing on case studies, year-end reviews, and predictions for the next year, using a mix of newly created pieces and updates to evergreen content.

Remember, consistency in content creation is less about the frequency and more about predictability and quality. By planning ahead, batching tasks, and using the right tools, you can maintain a steady stream of content that keeps your audience engaged and grows your brand.

Today's Challenge

Keep at it, and watch your consistency pay off in spades!

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