3-10-21

Are podcasts replacing blogs?

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Soap brand, Life Buoy's ad turned a pug into a loaf of bread to stress the importance of using soap. "You eat what you touch." (Indonesia, 2009)

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Should You Start a Podcast?

Word on the street is that podcasting is the new blogging.Let's be clear - we're not suggesting you ditch the blog just yet. If you're on the fence about a podcast, here are 5 benefits of starting one. 

  1. Connect with industry leaders: It's all about that network. A podcast serves as a great way to connect without that spammy cold email.

  2. Make content consumption easier: A podcast offers an easier way for folks to connect with your brand. Example: driving to work, on a lunch run, etc.

  3. Increase site traffic: Your podcast is searchable (if done right). This opens up a new opportunity for increased traffic. 

  4. Showcase your (brand) personality: Podcasts allow for a deeper brand connection with your audience. It's easy for words to get lost in translation. Audio is a whole new game.

  5. Easy to create: You can get a legit podcast up and running for less than $100. 

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Today's Challenge

Do some digging on your competitors. Do they have podcasts? If so, what do you like? What don't you like? How can you standout with your own? 

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