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- 3-10-22
3-10-22
This is a colorful email 🎨
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Vintage Nike Print Ad
How to Use Color to Increase Conversions Did you know that the human brain processes visual content 60k times faster than words? Why should you care?Because when it comes to your website, most people will only look at the imagery and color of your webpage (before/if they read any copy).Here are some interesting stats, courtesy of Mention on the psychology of color: According to researchers, web-design, particularly the use of color, is 94% responsible for the cause of rejection and mistrust of websites. Comparatively, content only held a 6% weightage! According to Xerox, color helps boost brand recognition and sales by 80%. According to Kissmetrics, 85% of consumers state color as the primary reason why they purchase a particular product.As you can see, color has a huge impact on our emotions, moods, and behavior.Let's talk about actual colors and how they work: Use blue to evoke trust Use red to evoke urgency Use yellow and orange for optimism Use green for peace and growth Use black for elegance and prestigeLastly, avoid color overload by using a lot of white space.This resource from Mention is jam-packed with all things color including how popular brands are using color. We can't recommend checking it out enough.
Today's Challenge
Head to your website and reference the colors above. Are you intenonially using any of them to evoke a certain emotion?
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