3-11-21 (copy 01)

Sedex, the supply chain company, used extreme illustrations like this one to prove its speed. "Trust us. We deliver it fast." (Brazil, 2009)

Dial-in Your USP...

Sales and marketing go hand-in-hand. Duh! When it comes to selling your product or service, it's cruical to have a 'Unique Selling Proposition' or USP. A USP is often neglected, but it serves a massive purpose. So, if you don't have one or need to dial in your current one, try the following.

1. Lead with your differentiating qualities.

2. Present your talking points clearly and confidently.

3. Include hyperbole.

4. Focus on the benefit to the customer, not the product itself.

Here's an example of a USP from Ben & Jerry's: "We make the best possible ice cream in the best possible way."

Today's Challenge

Check out this in-depth article on developing your unique selling proposition. 

Ditch the scanner! Need to ink a deal or sign an influencer contract? Whatever the case, check out EverSign.The free version is sufficient enough and the pricing tiers are pretty dang cheap.<< TRY IT NOW >>