3-13-23

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What's Happening

• Why brand publishing seems to be having a moment

• How founders are reacting to Silicon Valley Bank’s collapse

• Kroger spent millions advertising its own peanut butter—why?

4 Ways to Name a New Product LineToday's short and sweet tip comes from Harry over at Marketing Examples.Naming a new product should be fun (and simple). Here are 4 simple themes to lean into for your next 'naming session.'  Personify with a human name: BIG BERTHA or Ikea's BILLY Bookcase.  Call it what people say when they use it: 'I can't believe it's not butter.'  Pull out an adjective: CYBERTRUCK or Perfect Pot  Call it the job to be done: Inbox Zero Hero or The Weed WHACKER.You can check out the post with images here.

Today's Challenge

Naming a new product? Use a tip from above. 

Validate release readiness using real user sessions, autonomously.Relicx tests your application exactly the way it’s used in production by starting with the real user experience.<< TRY IT NOW >>

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