3-14-22

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4 Marketing Tactics for the Top of Your FunnelWe're showing the ol' top of funnel some love today. Without a strong top of funnel (TOF) strategy, no one's gonna find you.As you know the TOF is all about awareness.This is where a potential customer learns what your product or service does, how your product can address their needs, and why your product is different from your competitors.Check out these tactics below to employ a strong TOF strategy:  Focus on educating the customer: Fight the urge to sell. Instead, focus on creating content around the education of your product or service. Provide actionable solutions: 'When you use your expertise to help folks overcome a real-world pain point, you’re buying enormous goodwill and credibility for your brand.' Create valuable content and the sales will come. Give customers a reason to follow your brand: According to Statista (on social media), 27.7% of people seek inspiration for things to do and buy, 26.2% perform product research, and 22.7% go online to see content from their favorite brands. You need to provide reasons for your potential audience to engage. Social media is a great place to start. Humanize your brand voice: Stop acting like a robot. Not only are brands more transparent these days, but they're talking to people like their friends. Do more of that. Dive deeper here.

Today's Challenge

Spend some time diving into your TOF strategy with this awesome resource from AppSumo. It breaks down how brands are getting creative with the awareness stage. 

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