3-15-22

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3 Metrics to Track in Google AnalyticsThe amount of data in Google Analytics (GA) can be overwhelming as heck.If you're looking for some quick metrics to track for growth, we have 3 suggestions, but first, let's define 'metric.' According to GA, a metric is a quantitative measurement. For example, the metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.GA has over 100 metrics to track.Here are 3 to focus on for growth over time:  Uers: 'The users metric in GA tells us how many unique visitors a website received within a set period of time and provides a high-level view of whether marketing efforts are resulting in site growth.  To view all users by traffic source, open the Life cycle > Acquisition > Traffic acquisition report and set your desired date range.'  User engagement: It's crucial to know what users are doing on your site. Average engagement time per site page will give you a good indication of what users like/dislike.   To view all users by traffic source, open the Life cycle > Engagement > Pages and screens report and set your desired date range.  Conversions: Conversions are like the holy grail of our data.   To view the Conversions report in GA4, open the Life cycle > Engagement > Conversions report. You will see collected events automatically marked as conversions and any event that you manually marked as a conversion.Dive deeper here.

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We highly encourage you to check out this resource from Ahrefs on Google Analytics. It breaks down the metrics above with visuals and breaks down other important metrics to follow outside website growth.

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