3-16-21

Iron City Holiday Card illustration by Top Hat.

Consider Newsjacking

News-what?! If you aren't hip to newsjacking, it's when a brand mentions or creates a campaign centered around a major, well-discussed news item. So, should you newsjack? It all depends. For starters, it has to fit into your overall brand marketing strategy.The goal of newsjacking is to piggyback off larger conversations happening around a particular topic.If you're looking to leverage news or current events to reinvigorate your marketing strategy or just try something new - it may be worth your time.

Today's Challenge

Check out how popular brands have successfully jacked the news here. 

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