3-16-22

Go all in on these creators...

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Why Individual Creators are the Future of Brand BuildingAs consumers in 2022, our marketing senses are on high-alert. We're almost becoming accustomed to ignoring marketing. Don't worry. There's hope for us marketers.Whether you're in B2C or B2B marketing, the following statement should serve as your north star...People buy from people. People trust people. And ultimately, people want to interact with people—not brands. So, how exactly can brands benefit from empowering and elevating individual creators on the team? Amplify reach: There's a reason why individuals almost always see more likes, shares, comments, and conversations happening on their content versus brand content. Creators can turn up the volume on the reach of your brand in a big way. Build relationships & trust: Creators serve as an extension of your brand. They put a literal face to your company and serve as a friendly introduction to your brand. These relationships are built out of a genuine desire to help others without the guise of selling. Get real: When content doesn't have to go through a 'brand filter/lens,' it tends to come off as more authentic. If you're looking to provide 'real' value, engage with a creator.Dive deeper here.

Today's Challenge

It's time to seriously consider how your brand can engage with individual creators. The folks at The Juice put together a great resource on some tips and tricks to get started. Check it out here.

Netflix for MarketersEver find yourself aimlessly scrolling through Netflix? We feel ya.While today’s tool won’t help you solve your scrolling problem, it will give you ‘Netflix-like’ access to over 100k free marketing resources like podcasts, reports, videos, and guides, all in one platform. Here’s how The Juice can help you...